When custom software makes sense

Custom software is worth discussing when the way your company works is part of your advantage.

Buying software is often the right answer. It is faster, cheaper, and good enough for many standard problems.

Custom software starts to make sense when your workflow is specific, your team is bending around a tool, or the manual work between systems is becoming expensive.

The goal is not to build for the sake of building. The goal is to create a system that fits the business better than a generic tool can.